Welcome To The ‘Making Of’ Avatar Secrets


Welcome to the ‘making-of’ Avatar Secrets, an exclusive look behind-the-scenes for subscribers to our e-newsletter.

For the next six months, we’ll follow the creative team through the final production stages to the launch of this ground-breaking interactive documentary.

By sharing the animatic renders, character sketches, illustrations and storyboards that provide the artistic foundation of the documentary, and by discussing the concepts and process, we hope to provide insight into the ‘how’ and ‘why’ of making an interactive documentary for the iPad.

We challenge you to ask questions, and contribute to the discussion around this new and exciting documentary format. And we encourage you to share our content with friends and associate who are interested in learning more about interactive storytelling, documentary and transmedia production.


Please stay tuned as we explore…

* February:  The Fountain Scene: The challenges of bringing the story to life

* March: From Concept to Character: The evolution of the Avatar Secrets storyboards

* April: Film? Graphic Novel? E-Book?: The structure and experience of Avatar Secrets

* May: Waking Up in the Virtual World: The aesthetics of Avatar Secrets

* June: Visualizing a New Hybrid Reality: Illustration meets live action in an application

* July: The Era of Play: Remixing classic documentary assets within a new digital format


About Avatar Secrets

In case you’ve just landed here via a friend or associate,  here is some background information on the project. If you’d like to find out more about the story, format and team, please visit the ‘About’ section of our website.

Developed for the iPad within a multi-layered 2.5D interface,  Avatar Secrets combines cinematic live-action video footage, animated sequences, case studies, and interviews with some of the world’s leading minds in the digital conversation.

Benefitting from the touch screen capabilities of the iPad,  Avatar Secrets creates an immersive narrative experience for the viewer.

With real-world, live-action video footage and captivating case studies, integrated into beautiful animated sequences,  Avatar Secrets records writer/director Ramona Pringle’s own life changing virtual experiences and perceptions.

Broken into self contained chapters, the narrative is layered with interactive features and additional rich content including video commentaries, extended sequences, and expert interview clips.

User experience borrows from games and interactive graphic novels, and integrates common tablet user interactions such as screen taps and swipes, for an intuitive experience.