Press Kit

Avatar Secrets is a interactive documentary developed the iPad and iPhone, and now available as a 10 episode web series on Vimeo. A digital project in form and content, Avatar Secrets explores the complexities of human connection in the wired world, examining the evolving nature of community, relationships, empathy and interdependence in the real world, and the digital frontier.

Short synopsis:
The story begins in New York City. Ramona Pringle, an interactive producer for PBS has it all — an exciting career, fabulous friends and a great boyfriend. But when her mom gets sick, Ramona decides to pack up her charmed life, and move home to Toronto. A short time later, she and her boyfriend break up. Back in her childhood bedroom, Ramona goes online. Venturing into the alluring world of MMORPGs (massively multiplayer online role-playing games),  Ramona creates her own avatar, ‘Tristanova’ and sets off on her first quest. In the process of levelling up, Ramona has discoveries that change her life, and the way she sees the world.

Writer/ Director/ Interactive Producer — Ramona Pringle
Creative Director/ Co-Producer — Michaele Jordana Berman
Animation Director/ GFX/ Title Artist — Olney Atwell
Storyboard Artist/ Illustrator — Michael Derrah
Cinematographer — Lisa Lightbourn Lay
Technical Development — Mark Pavlidis

Design & Compositing — Still Human, Not Data
Post Production — Ramona Pringle Productions
Story Editors — Olney Atwell, Pauline Rentzelos

Music — Tim Clément, Mychael Danna, Hagai Satria and Syrinx
Sound Recording — Brendan Carrey, Jacob McMorrow
Additional Camera — Carl Elster, Dan Frederickson

Business Operations — Douglas Pringle
Consultant — Elan Lee
Marketing & Publicity — Julie Giles
Production Intern— Emily Doherty
Research Assistant — Emily Wood

Web Producer, Future Now — Ramona Pringle, Jesse Hirsh
Web Developer, Future Now — Karl Pawlowicz
Web Writer, Future Now — Jesse Hirsh

Commissioning Editor, TVO — Jane Jankovic
Independent Production Officer, TVO — Linda Fong
Supervising Editor, — Rick Nye

Avatar Secrets is produced by Ramona Pringle Productions in association with TVO and financed with the assistance of the Canadian Media Fund (CMF) and the Bell Fund.

Press kit:
Right click to preview, print or download the PDF version of the press kit (15.9 MB)

Photo assets:


Ramona Pringle — Headshot (1 MB JPEG)


Press kit — Image #1 (3.2 MB PNG)
Ramona in her childhood bedroom


Press kit — Image #2 (4 MB PNG)
Creating Tristanova


Press Kit — Image #3 (4.9 MB PNG)
Inside the game, looking for the path up the mountain


Press kit — Image #4 (3.2 MB PNG)
Ramona Pringle and Vint Cerf, Google


Press kit — Image #5 (2.8 MB PNG)
Inside the game, Tristanova attacked by a beast


Press kit — Image #6 (1.8 MB PNG)
Inside the game, Tristanova falling


Press kit — Image #7 (3.6 MB PNG)
Tristanova and Caethias


Press kit — Image #8 (3.6 MB PNG)
Inside the game, Tristanova and Caethias join another group in battle