Press Room

Press contact:
Julie Giles,  greenHAT digital
Tel: +1 (416) 878-5328

A digital project in form and content, Avatar Secrets explores the complexities of human connection in the wired world, examining the evolving nature of community, relationships, empathy and interdependence in the real world, and in the digital frontier. Developed for the iPad and iPhone, and now available as a 10 episode web series on Vimeo, Avatar Secrets is a visual stunning glimpse into the future of documentary programming, combining cinematic live-action video footage, animated sequences, case studies and interviews with some of the world’s leading minds in media and technology. Written and directed by Ramona Pringle. Creative direction by Michaele Jordana with animation by Olney Atwell and illustration by Michael Derrah. Featuring Vint Cerf (Google’s Chief Internet Evangelist and the inventor of the Internet), Tiffany Shlain (founder of the Webby Awards), Jessica Hammer (Mellon Interdisciplinary Graduate Research Fellow at Columbia University), Stephen Gillett (COO, Symantec), John Hagel (Co-chairman, Deloitte LLP Center for the Edge) and others.

Upcoming Screenings + Festivals:

Sheffield Documentary Festival, Sheffield UK:  June 10 – 15, 2016, part of the Alternate Realities: Interactive Exhibition
TOWebFest, Toronto, Canada: Sunday, May 29, 2016 at 4:45 pm. Carlton Cinema 9

Press Releases:

June 16, 2016 — Avatar Secrets Now Available Worldwide for iPad and iPhone and as a 10 Episode Web Series on Vimeo

September 26, 2013 — Avatar Secrets: An Interactive Documentary for the iPad

Press Coverage:
July 10, 2016 — StoryForward Podcast: Ramona Pringle — Avatar Secrets

June 15, 2016 — Real Screen: Sheffield ’16: Inside the Alternate Realities Summit; picked-up by Stream Daily
June 11, 2016 — Doc Geeks: Virtual reality and tech key ingredients for Doc/Fest ’16
June 5, 2016 — Reel World Reviews: Doc/Fest 2016 — Tech and Innovation
June 1, 2016 — Culture Jukebox: On alternate realities: Big ideas at Sheffield Doc/Fest

December 19, 2014 — Cult of Mac: Avatar Secrets shows how one woman found wisdom in a video game

November 25, 2014 — EP Daily: November 25 show
November 25, 2014 — Playback: Going beyond the App Store with Avatar Secrets
November 4, 2014 — Mediacaster Magazine: Avatar App for iPad Gets Promotional Push from Out-of-Home

October 17, 2014 — TVO ‘The Agenda’: Ramona Pringle interview
October 9, 2014 — Playback: TVO bows 2 web docs about life in the digital world
October 9, 2014 — StreamDaily: TVO bows 2 web docs about life in the digital world

April 28, 2014 —iDocs: From iPad to installation: interactive documentary on multiple platforms
April 14, 2014 — Space Channel, InnerSpace — Avatar Secrets

March 27, 2014 — IndieWire: TFI Interactive Lineup To Highlight New Forms of Storytelling and Interactivity
March 26, 2014 — Offshore drilling, loneliness and connection in the virtual world, and blindfolding the audience
March 11, 2014 — iDocs: Interactive documentary for the iPad: Ramona Pringle on Avatar Secrets

October 11, 2013 — The Eyeopener: The synergy of video games and the real world
October 7, 2013 — Mediacaster: Avatar Secrets. Bell, TVO, CMF Support Interactive Digital Documentary for the iPad

September 30, 2013 — oglivydo: Gamify your life
September 27, 2013 — Playback: Canadian delegation heads to Power to the Pixel (subscription required)
September 26, 2013 — The Gloss: Documentary Shows Video Games Conveying Woman’s Real Life Lessons
September 26, 2013 — Mashable: How One Woman Grappled With Grief Through Gaming
September 25, 2013 — GlobalToronto: Interview with Ramona Pringle
September 25, 2013 — Metro News: Avatar Secrets: How a virtual life can save your real one
April 22, 2011 — New York Times: It’s Love at First Kill