Erin Reilly


Erin Reilly is a creative director, educator, and researcher who explores the future of story, audience, and media.

Erin is the Creative Director & Research Fellow for Annenberg Innovation Lab at USC’s Annenberg School for Communications & Journalism and Executive Director of Blackstone LaunchPad @USC.

In her role, she oversees all aspects of lab programming, product design and mentoring students in developing applications and business ideas using digital media and how it impacts society.

Her research focuses on new media literacies, transmedia play and learning, social entrepreneurialism, audience engagement and the future of media and entertainment.

Before coming to USC, Erin was Research Director for Project New Media Literacies at MIT and also has conducted classes as a Visiting Lecturer at MIT’s Comparative Media Studies Department and Harvard University’s Project Zero Summer Institute.

She is most known for her social entrepreneurship activities in founding Zoey’s Room, one of the first social media citizen science programs and networks for young girls to connect with women role models.

She has also led many R&D teams to explore the future of media, especially in regards to children. One recent exploration defined the concept of Transmedia Play by developing a dynamic book prototype using the wordless picture book Flotsam as a transmedia play experiment. This experimental platform explores new forms of reading and writing as well as joint media engagement between children and their caregivers.

Erin recently published her first digital book, Flows of Reading, to inspire teachers and student to reflect on what can be considered as reading and what kinds of reading they perform in their everyday lives.

Her recent publications also include T is for Transmedia: Learning through Transmedia Play, Visualization as a New Media Literacy, Shall We PLAY?, PLAY! (Participatory Learning and You), and Designing with Teachers: Participatory Models of Professional Development.

Reilly is a graduate of Emerson College and has her Master of Fine Arts degree from Maine Media Workshops + College.

She is a member of the Academy of Television Arts & Sciences, the Vice President board member of NAMLE (National Association for Media Literacy Educators) and serves on advisory boards, such as PBS Emmy Award-winning Sci Girls, and the National Assessment of Educational Progress where she is helping to develop the first technology and engineering literacy assessment.

Erin consults with private and public companies in the areas of mobile, creative strategy and transmedia projects.

Erin Reilly has been awarded :
* Top 30 Educators to Re-Imagine the Future by Teaching and Learning (2010)
* National Leaders in Learning Award Winner in the General Excellence Category by Cable in a Classroom (Washington DC 2007)
* Top 20 Educators to Watch by National School Board Association (2007)


Avatar Secrets Quotes:

[Tweet “Our lives are stories, we reflect back on when we die.”]

[Tweet “The best stories are ones where people can actually have a conversation and feel like they can contribute.”]

[Tweet “There’s a relationship between what we do in the game world and what we do in our own world.”]


Erin can also be seen in:


Follow Erin Reilly:

* Twitter: @ebreilly
* Blogspot: Erin B. Reilly