Our love of technology and our desire to be loved are natural. We are born with the instinct to reach out for our mother’s hand. Just as a baby will use an iPad with the same ease as a trained technologist… these things seem, well, easy.
Our relationship to narrative is equally intuitive: we engage with stories with such ease, that the human capacity for narrative is said to be a birthright.
However complexity can be seductive, especially given the plethora of shiny digital tools and platforms.
Thus in the spirit of Ludwig Mies van der Rohe, as we innovate and explore new ways of telling stories, let’s not forget that less is more.
* Less lets us immerse ourselves in a narrative, even when options to dig deeper or interact in different ways, are all around us.
* Less adheres to a philosophy that one should not need to read a manual to engage with a narrative — no matter what platform it is on. A viewer shouldn’t need a tutorial to interact with the story. He/she should intuitively understand how to engage with the layered experience, based on what has become an instinctual usage of screens.
* Similarly, less stipulates that in a world where there are more mobile devices than humans, we ought to adopt a universal language of user interaction, so that the ways we have come to intuitively interact with our devices for e-mailing or reading or socializing, are the same gestures we use to control our narrative experiences.
From the get-go, our goal was to create an “easy” experience. And an equally easy interface.
The technology of mobile screens and tablets is pervasive, and just as anyone can fall in love, it is the design intention that anyone should be able to use the app, and explore the layered story intuitively as they desire — following the hero’s journey or diving deeper into layers of additional media.